ADFEST announces the last 2 sessions completing its program line-up for ADFEST 2023, which runs from Thursday 23 – Friday 25 March in Pattaya, Thailand. Gerety Talks with adobo magazine on the “secret” ingredient that turns entrants into winners, award worthiness, and Ali Rez takes inspiration from Franz Kafka.
SATURDAY 25 MARCH, 15.05-15.40
“Gerety Talks with Adobo Magazine: What makes work award worthy?”
Moderated by Angel Guerrero, Founder, President & Editor-in-Chief, adobo magazine, the word on creativity
Pannarai “Goya” Juanroong, Executive Creative Director, Cheil Worldwide, Thailand
Hansa Wongsiripitack, Head of Marketing, The 1, Central Group
Hà Nguyễn Thị Hải, Chief Executive Officer, VMLY&R Vietnam
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA
The Gerety Talks series puts some of the marketing and creative industries true changemakers in the spotlight for a refreshing take on what leadership looks like. In this Gerety Talk with adobo magazine, five of those leaders will discuss the question that separates award winners from hundreds of entrants, “What makes work award worthy?” The Gerety Awards brings together a jury that resonates most with a female audience. Its benchmark aligns with market reality. Women are the majority of purchasers.
The panel includes:
Angel Guerrero: As a supporter of Asian creativity, Angel Guerrero, found her voice in adobo magazine which she founded in 2006 after a 15-year career at McCann-Erickson Philippines. Under Angel’s leadership, adobo magazine has become one of Asia’s most influential publications on advertising and brand communications and is a three-time Top Award winner at the Philippine Quill Awards.
Pannarai “Goya” Juanroong: believes that creativity is a powerful tool to make a brand gradually grow and implant itself in the minds of consumers. She has risen from senior art director at J. Walter Thompson to ECD at Cheil Worldwide Thailand, amassing expeience on a broad range of major international brands.
Hansa Wongsiripitack: As Head of Marketing of The 1, Thailand’s no. 1 digital lifestyle & loyalty platform under Central Group, Hansa is responsible for driving the excellence of its young team. Her previous roles include SEA Director of Digital at J. Walter Thompson APAC, where she led digital integration and transformation, and key positions at DTAC (Telenor), Dentsu, Creative Juice Bangkok, Y&R, and McCann Erickson.
Hà Nguyễn Thị Hải: Ha is known for vision that is ahead of its time. At a young age, she founded a social and conversation agency, Click, in 2009 before Facebook was a thing in Vietnam. Click was acquired by WPP in 2013 and Ha is now the CEO of VMLY&R Group – WPP, that includes Click, VMLY&R Commerce and Wunderman Thompson.
Prerna Mehra: Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world. In her current role she looks after all things design, social, and creative at MullenLowe MENA, where she works across some of the top brands at the firm.
SATURDAY 25 MARCH, 16.50-17.25
“Rise, But in a Memorable Way”
Ali Rez, Chief Creative Officer, Impact BBDO Group MENAP
More than a hundred years ago, Kafka gave the world one of the most important lessons in creativity: when you rise, do it in a way that nobody will forget. Ever. While we remain in a state of constant communications metamorphosis, that fundamental rule still applies to all effective creativity. Be remembered or vanish. Using real case examples of how creativity stands the test of time, Ali Rez will take you through a journey of creating work that is impossible to ignore.
Ali Rez is the most awarded creative leader in the Middle East and currently leads output for the IMPACT BBDO Group across the Middle East, North Africa and Pakistan region. His work has been instrumental in Impact BBDO Dubai being named the No.2 Creative Agency in The World in the WARC report, while winning 10 different Agency of the Year awards in 2022. Among more than 700 international accolades in his career spanning four continents is a United Nations Peace Medal. Those awards have led him to be ranked No.1 ECD in MENA and APAC in many rankings and named Creative of the Year twice by Campaign magazine.
ADFEST is a non-profit-making entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is one of only 8 regional creative festivals included in the WARC Creative 100 Rankings.
Save the date of 23 – 25 March 2023 and RISE with us at ADFEST 2023. For more information, visit www.ADFEST.com
HEAD OF PR