Five Trends Shaping Vietnamese FMCG

Having a reasonable outlook forecast for Vietnam market has always been a challenge given the high volatility of the market. However, when looking at the bigger picture, there are several signals and drivers of change that will have significant impacts and shape the future. The big shifts are coming from the changing demography, the development of physical and digital infrastructure, the complexity of market structure, the shift in consumers’ preference and the power of retailers.

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