Effective PR Engagement with SOCIAL MEDIA !

Exciting new PR approaches have been born with the influx of multiple social media tools. Today’s PR practitioners cannot afford to ignore this trend. The thirst of today’s social media-savvy public for engagement is growing exponentially, changing the landscape of PR forever. While all PR practitioners know that the way to go is online, they stumble at how they should venture into the digital world. The online era presents a double-edged sword which can help your corporate reputation but also exacerbate any negative brand chatter into a crisis. Only a well-conceived PR strategy integrating both offline and online channels effectively can withstand the test of time and engage stakeholders on all touch points.

Do you know how to harvest your efforts in one PR function to make it work for other functions?

Are you adept at handling the challenges that social media PR has presented in this age?

Can you seamlessly integrate both traditional and new media in your PR strategies?

Join us at this interactive two-day conference on "Social Media & PR" to acquire effective PR techniques for boosting your brand image and reputation. Find out how companies like Boeing, BASF, BT Asia Pacific, SAP, Microsoft, HP, Kia, Dow Jones and more have successfully grasped the intricacies of social media to make it work for them. Through in-depth case studies and real-world solutions, learn how to develop a relationship externally with journalists and the mediums that matter and internally with your employees. Be equipped with the skills to push the voice of your organisation out, handle a PR crisis by enlisting the help of social media and identify key ROIs to evaluate your communication effectiveness. By the end of the conference, you will be able to successfully integrate both new and traditional media into your PR strategies!

Sign up NOW & be at the Forefront of Tackling Social Media PR Challenges!

Learn Best Practices & Pitfalls to Avoid with Case Studies of:

Also featuring case studies of B2B, B2C, Consumer and Non-Profit Industries

*Certain case studies will be specific to a single venue only

Benefits of Attending

• Analyse the new role of PR in today’s social media age environment and how to integrate social media into your communication mix

• Learn how to choose the optimum mix of both traditional and new media for your organisation

• Delve into affordable solutions and see how Social CRM can help with issues monitoring

• Uncover how Boeing & SAP leveraged on social media in their media relations strategy to drive print media

• Understand how to choose the various social media tools for better leverage

• Acquire tips on how to build a good relationship with the media for better leverage

• Examine BT’s success in communicating messages effectively through Facebook, YouTube, Flickr, Twitter and LinkedIn

• Discover how to engage business stakeholders successfully and monitor conversations for positive action

• Unravel BASF’s internal crowd sourcing tool in empowering employees and influencing corporate culture to foster collaboration

• Find out how HP & Kia engaged their stakeholders effectively through their corporate blogs with a holistic approach

• Unearth today’s corporate landscape and the new reality of reputations being on the line

• Obtain skills to set measurable objectives and track them by applying both basic and advanced social media analytics