Social Media offers an exciting new opportunity to engage in real-time, two-way conversations with customers. However, as widespread as its usage may be, companies are still not gaining tangible benefits from it. Many fall short in their ability to use Social Media to activate brand enthusiasm to turn people into advocates. Marketers lack contact strategies with viral content that customers can share to drive traffic to their websites while communicating a brand’s likeability. 

Do you know how to create creative, customer-driven, sharable content that interests people?

 Are you able to seed something viral to increase the effectiveness of your engagement effort?

Can you translate your social media strategy into better bottom-line performance?

Join us at this interactive two-day conference on "Social Media Marketing" to acquire effective techniques for boosting your brand performance and ROI. Find out how Intel, Nokia, Watsons, McDonald’s, Volkswagen, HP, Canon, Johnson & Johnson, Wall Street Journal, SMRT and more incorporated social media activities to get ahead of conversations. Through in-depth case studies and workable solutions, learn how to develop coherent platform integration strategies, aggregate content via digital channels, handle a social media backlash and identify pertinent KPIs for the effectiveness of social media campaigns. By the end of the conference, you will be able to grasp just what works and what doesn’t in both the B2B and B2C context – effectively allowing you to tap into the gold mine of real-time data out there to create meaningful strategies, messages and product development!

Learn Best Practices & Pitfalls to Avoid with Case Studies of :

Also featuring B2B and B2C case studies of: Maxis, HTC, Earth Hour, Text 100, Dow Jones, and the F&B, Petroleum, Education, Automotive, Fashion, Consumer, Financial Services & Consumer Electronics Industries

Benefits of Attending

• Analyse social behaviours across various countries and the impact on brands’ future SMM strategies

• Discover how Nokia & Text 100 used Social Media for inter-departmental coordination to transform their businesses

• Acquire the 5 key lessons B2B companies can learn from B2Cs in growing their brands through Social Media

• Unravel Intel’s social media strategy to bridge the gap between an international master campaign and local brand efforts

• Gain insights into empowering employees to utilise Social Media for digital marketing

• Benchmarking branding success with social conversations’ voice, volume and sentiment

• Leverage on Social Media for updated trends and customer feedback to optimise brand messages

• Find out how McDonalds, Watsons, Pfizer, Johnson & Johnson and Volkswagen used real-time social insights to creatively develop viral campaigns

• Unearth how HP and Canon achieved progressive community engagement to drive advocacy

• Examine Earth Hour and John Hardy’s success at utilising Social Media for community outreach

• See how SMRT aligned appropriate social media platforms with company objectives

• Learn how Dow Jones generated awareness and drove traffic to its content with Social Media

• Identify how to measure B2B marketing programme results to ensure deliverables are met

• Obtain skills to measure monetary and non-monetary attributes in a digital campaign