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| CONFERENCE OVERVIEW |
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Effective Brand Engagement with Integrated Marketing... both Online & Offline !
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In Vietnam’s highly engaged landscape, the potential for brand interaction is vast. While traditional television and newspapers are the must-have mediums, digital media will further enhance and propel organisations to maximise brand engagement. As more Vietnamese consumers are connected online, marketers must master the skills of customer relationship management and proactively integrate existing offline communications onto digital platforms to resonate with customers’ needs.
Do you have a coordinated marketing communications strategy to enhance brand interactions?
Is your organisation optimising media platforms to deliver a cohesive brand campaign to your customers?
How can you measure the success of your integrated marketing campaigns?
Join us at this 2-day conference on “Integrated Marketing for Greater Customer Engagement in Vietnam” for exclusive insights into utilising various media platforms to engage your audience. Discover how leading brands including Asia Pacific Breweries, Prudential, Kinh Do Group, LG, Johnson & Johnson and L’Oreal etc. successfully reach out to discerning customers through new and traditional media integration. Presented in a unique conference format which includes a half-day training session on Customer Relationship Management, you will learn how to analyse your customer data, develop communication strategies, integrate different channels, budget your marketing spend and measure brand campaigns ROI to sustain meaningful conversations with your audience. Grab this opportunity to learn best practices to distinguish your brand and win the hearts of Vietnamese customers!
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| Learn Best Practices & Pitfalls to Avoid with Case Studies of & Insights from: |
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| Also featuring case-studies of LG, L’Oreal, Heineken, Tiger Beer and others from the IT & Technology, FMCG, F&B and Insurance industries. |
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Programme Highlights:
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| Digital Marketing in Vietnam |
Maximising interactions with new-age, digital consumers
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| Customer Relationship Management (CRM) |
Identifying the best customers & targeting them with the right channels |
| Social Media Marketing Communications |
Success factors for social media integration |
| Digital Branding |
Aligning brand engagement with conversations |
| 360° Marketing |
Integrating singular brand message across multiple platforms |
| Brand Engagement |
Sustaining vital emotional connections |
| Brand Communications |
Building brand loyalty & driving sales with effective communications |
| Marketing Communications Measurement |
Establishing a standardised metrics to measure multi-channel, integrated campaigns
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Who Should Attend
Directors, Heads, VPs, & Consultants in charge of
Strategic Marketing, Social Media, Marketing & Communications, Branding, Advertising & Promotions, Corporate Marketing, Digital Marketing, Interactive Marketing, Business Development & Sales, and Media Management
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To register, click here
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