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Think Global. Act Local : Creating a Successful and Sustainable Brand
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Branding, image & reputation contribute to the bottom-line in more ways than one: from attracting customers and investors to how successfully a company can weather a crisis. In the current tough economic environment, how can you build brand superiority, loyalty, and effectively communicate your unique value proposition to both local and international audience?
With the emergence of new media, creating a unified and consistent brand image across the various communication channels is becoming increasingly difficult. What are the best ways to integrate online and offline channels to create a seamless brand strategy?
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Learn Best Practices from B2C & B2B Case Studies of Local & International Brands:
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Unilever, Phu My Hung Corporation, Dulux, TH Milk, CB Richard Ellis, Norton Antivirus, Francia Cosmetics, Sun & Earth Detergent, Topshop, Vertu, Vodafone, Flawless, Goldilocks, Starhub and more from the FMCG and various industries.
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Programme Highlights:
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Building Brand Identity
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3-step branding process to defining & reflecting brand image
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Brand Recognition
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Utilising digital media to increase reach & interaction with customers
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Brand Experience
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Evoking emotions & Igniting brand connections through different touch points
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Building Global Brand Locally
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Creating successful global branding with local values & drivers
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Social Media Branding
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Advocacy measurement, management & amplification
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Brand Positioning
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Differentiating your brand with strategic & structured approach
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Brand Commitment
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Maintaining customers retention & interest
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Re-Branding
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Re-positioning & re-vitalising to better reflect current capabilities
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Brand Measurement
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Assessing effectiveness of branding efforts
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For conference enquiries , please contact:
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Ms. Elaine Dang (Singapore)
Tel: (65) 6372 2201 or Fax: (65) 6227 1601
Email: elaine@conferences.com.sg
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Tel: (84 8) 6674 0137 or Fax: (84 8) 3526 8364
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For sponsorship, exhibition and partnership opportunities, please contact
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Ms. Tu Kae Yun (Singapore)
Tel: (65) 6372 2249 or Fax: (65) 6227 1601
Email : kaeyun@conferences.com.sg
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Ms Ivy Phuong (Vietnam)
Tel: (84) 91 9 172 609 or Fax: (84 8) 3526 8364
Email: phuong.tran@focusmedia-vn.com
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