Người Châu Phi có câu "Để nuôi một đứa trẻ cần sự góp sức cả một làng". Liệu điều này có đúng khi nói đến việc phát triển một Thương hiệu? Lấy cảm hứng từ câu nói này, chủ đề của APPIES năm 2013 xoay quanh "những câu chuyện đằng sau các thương hiệu thành công nhất ở châu Á". Sự kiện là nơi hội tụ của các nhà tiếp thị hàng đầu đến từ nhiều quốc gia Châu Á sẽ diễn ra trong vòng 2 ngày, 15 và 16 tháng 8 năm 2013 tại trường Đại học quốc gia Singapore (NUSS).
to unveil compelling stories behind the most successful brands in Asia
to announces Chief Judge and Advisory Council
· APPIES 2013 to be held on 15 & 16 August at the National University of Singapore Society.
· Organised by the Institute of Advertising Singapore (IAS), APPIES 2013 is supported by SingTel, MediaCorp, MEC, Asia Pacific Breweries (APB) and Singapore Press Holdings (SPH).
· Rohit Jawa, Senior Vice President – Global Marketing Operations, Unilever announced as Chief Judge
· APPIES 2013 announces Advisory Council:
Alvin Neo: Chief Marketing Officer, Parkway Health International
Charmaine Wong-Han: Chief Marketing Officer, Pizza Hut Dine In, Asia Franchise YUM! Restaurant International
Johan Buse: Vice President, Consumer Marketing, SingTel
Rene De Monchy: Head of Marketing, Asia Pacific Breweries
Rohini Miglani: Director - Brand Building Integrated Communication, P&G Asia
QUOTE: “Our theme of Seeing The Story behind Asia’s most successful brands really encapsulates what APPIES is about - a LIVE interactive platform for learning and sharing real marketing cases, and learning what has worked not just in your category but across sectors. There is no other platform like this for marketers and their partners.” - Ms Goh Shu Fen, Chairperson of the APPIES and Principal of R3.
Singapore, May 29, 2013: A competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia, APPIES 2013 (www.appies.asia) will build on the success of last year’s event which saw an impressive turnout of the region’s top marketers and stellar campaigns. APPIES 2013 will award 10 Gold Medals and 5 Silver Medals to the top marketing campaigns as judged by a distinguished panel, as well as hand out 5 awards to the top presenters.
Now in its fourth year, the APPIES is distinctive thanks to its unique USP - a LIVE 4-6-10 campaign presentation format. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 10-minute session where each campaign will be cross-examined by the judges and audience members.
This 4-6-10 live format of the APPIES continues to be a key hit aspect of the APPIES with industry professionals. “For me, the APPIES is all about connections – not only to the campaigns that speak to you but also meeting up with peers from across the region. I loved seeing all the liquid and linked ideas that were presented over the two days and it was eye-opening to see how multiple platforms were used effectively." - Jaideep Kibe, Coca-Cola Sparkling Category Director, The Coca-Cola Export Corporation, Philippines.
Building on last year’s list of campaigns by companies and brands such as P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM, Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries, APPIES 2013 will continue to showcase the best ideas from various industries that span highly-diverse markets in Asia Pacific including Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, Sri Lanka, Philippines, Pakistan, Thailand and Vietnam. The 100 selected marketing campaigns will cover a broad range of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns.
For more information, please visit www.appies.asia
For enquiries, please contact:
Ms. Jennifer Goh: Executive Director (Institute of Advertising Singapore)
Tel: +65 6220 8382: Email: firstname.lastname@example.org