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The World Marketing Summit (WMS) 2016 - Japan


The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto, Canada, committed to creating a better world for our future generations through marketing. WMS was created in 2010 by Professor Philip Kotler, popularly known as a marketing guru who has initiated global movements through marketing strategies that inspire change in human behavior, leading to a positive impact on society and living.


WMS has a strong drive to improve the state of the world by engaging global and community leaders in marketing and business, research and academics, politics and society, women and gender, to ensure sustainable business growth of products and services and thus improve the lives of people across the globe.

WMS works in different continents including Asia and North America and plans to expand its projects in Europe and Africa. It strives to be objective and independent and is not tied to any political, partisan or national interests. WMS’s marketing and business initiatives include an annual marketing summit, seminars, research, an annual journal, and academic courses and programs.


WMS envisages creating a better world through marketing ethos to trigger behavioral and attitudinal change in human society by engaging the best minds from the world of business, research and politics. The scenario of the world economy influenced by our founder, Professor Philip Kotler of the Kellogg School of Management at Northwestern University, is to conceptualize a new paradigm supported by marketing ethos. He calls this “Creating a Better World through Marketing”.

His belief is that by working with marketing principles backed by business models, we can ensure both poverty alleviation as well as meeting the UN’s Millennium Development Goals (MDG). This model proposes that behavioral change is the key to ensure that MDG is attained by focusing on the needs and wants of the stakeholders, which also includes the customers.



WMS Partners :

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